Attention, travellers: our fabulous bars are now on the menu of every TGV bar car (yes, really)! Taking the train over the festive season has never been so delightful, has it?
Since 6 December, you can enjoy our milk chocolate bar on board every TGV criss-crossing France. Deliciously filled with a hazelnut praline and lovingly wrapped in a collector's sleeve specially designed for the occasion, our filled bar is also bean-to-bar!
Bean-to-bar, in a nutshell, means making chocolate from the cocoa bean all the way to the finished product, carried out by one and the same artisan chocolate maker. No middlemen, cocoa beans sourced and crafted from A to Z, eco-friendly and sustainable production: in short, a real mark of quality!
This initiative is part of SNCF's new strategy to keep raising the bar for its on-board catering. After partnerships with many chefs (Anne-Sophie Pic, Michel Sarran, Christophe Michalak…) and operations such as "Chefs de Gare", the arrival of Le chocolat des Français in TGV bar cars confirms this drive to showcase a high-value offering.
Our young French brand keeps growing at high speed, and for now there's no final stop in sight, CACAORICO!
[Competition]
Psssst! To celebrate our arrival on SNCF TGV trains, we're launching a competition on the social network of your choice: Facebook, Instagram and Twitter!
To enter, snap a photo of your TGV bar and share it with the hashtag #barretteTGV and the account @dansletgv!
The Instagram post, Facebook post and tweet with the most likes will win delicious chocolate bars and vouchers for fabulous train trips!
PS: Remember to set your posts to public 😉
