Our adventure truly began when Colette, a hugely renowned Parisian concept store, fell for our bars and believed in our project. And now, barely 4 years later, our start-up is heading to New York to set up our very own pop-up at the MoMA Design Store!
Since 9 January, we've opened our very first shop in New York, in the swankiest concept store in Manhattan, and therefore the world! We're now part of their selection of ultra-trendy design objects, from the Yayoi Kusama skateboard to the legendary Eames lounge chair.
We don't just have 3 bars by till number 4, but a big space all to ourselves at the store entrance, which we completely redesigned in our own style.
For the occasion, we created a limited edition of bars and gift boxes, sold exclusively at MoMA Design Stores, with illustrations inspired this time by New York life.
For a month and a half, our corner is an experiential space offering visitors a lively line-up of programmes and events around art… and chocolate! We've called on the crème de la crème of New York illustrators, who will be there drawing live on our bar wrappers, so everyone can leave with their own personalised bar! We've also set up a Love Box where sweethearts can slip in a love note with a chocolate bar. A little parcel as adorable as it is delicious, which we'll then send to the person of their choice.
That's it: we've taken a bite of the Big Apple, and we're not letting go.
Here are the details to share with your New York friends:
Pop-up Le chocolat des Français
MoMA Design Store
81 Spring Street, NYC, New York
10012
